Look around, imagine your home, do you see any kind of natural supplement in these places? Usually the answer is yes, but if yours is no, stop and think, “Do I know someone who takes natural supplements due to a lack of nutrients in the body?” Oops, the answer was probably yes and some people came to mind, right? This happens, because more than ever the use of natural supplements is growing and taking on unimaginable proportions.
People want to be well with themselves, and today doctors and nutritionists prescribe supplementation to supply any lack of nutrients in the body. In addition, the Brazilian Association of the Food Industry for Special Purposes and the like (Abiad) released a survey where they point out that natural supplements are in 54% of Brazilian homes. This data confirms the statement mentioned above, people are taking more care and consequently consuming more natural supplements to supply this need of the body.
The choice of natural supplements is because they are substances produced especially to complement food. Natural supplements are not medicines and, for this reason, their purpose is to provide nutrients, bioactive substances, enzymes or probiotics in addition to food. The category of natural supplements was created to guarantee the population’s access to safe and quality products.
They are products that provide doses of vitamins, minerals and other substances in order to complement a deficient diet, that is, for some reason it is not being enough to provide nutrients such as proteins and amino acids, necessary for the proper functioning of the body.
And with this great demand from the market, highly relevant opportunities are perceived in this segment. We prepared some market data to explain the advantages of being inside the fastest growing segment in the world.
Market data: Natural supplements
The segment of natural supplements has been moving the Brazilian and worldwide market. Today Brazil is the third largest market for natural supplements in the world, behind only Australia and the United States. This demonstrates how much people are looking for a healthier life and with that an increase in the demand of this segment is perceived.
Did you know that “back then, there was a time when we dreamed that 21st century food would be 100% capsules – they would supply all of our nutritional needs, from breakfast to dinner.” (See health). Today we do not have a diet based entirely on capsules, but supplementation is present in the life of a large part of society.
And if before the dedication of the supplement industry was much more focused on athletes, today there is greater attention in relation to other types of audiences not so dedicated to exercise, but who understand that supplementation can be positive, including, for practice amateur sports or even routine activities. Still, there is an indication of supplementation for people who have a nutritional deficiency that needs to be compensated.
Adding all audiences, the Brazilian Association of Manufacturers of Nutritional Supplements and Foods for Special Purposes (Brasnutri) recorded positive growth, in recent years, in the national food supplementation market. In addition, Brasil Food Trend points out that the “Healthy food market grows 12.3% per year.”
Regardless of whether they practice physical exercises or not, Brazilians love natural supplements. So much so that a research sponsored by Abenutri in partnership with the Brazilian Association of the Food Industry for Special Purposes and the like (Abiad) and the Brazilian Association of Companies in the Phytotherapic Sector, Food Supplement and Health Promotion (Abifisa) found that 54% of Brazilians consume some type of food supplement.
And with the arrival of the pandemic, this number increased, since the consumption of vitamins, minerals, natural supplements in general that has the purpose of maintaining immunity were consumed on a large scale.
Opportunity: Natural Supplements
Okay, but how to participate in this growing market? This is very simple! To be part of the successful opportunities in the natural supplements segment, the beginning is to understand some steps, for this I prepared a Checklist, with 13 fundamental steps to start this journey. Ah… but if you want to go a little deeper, there’s another material that will help the entrepreneur’s Journey.
Having your own brand in a line of natural supplements is the beginning of a successful journey!
