Please, before you start reading, grab a warm cup of coffee, smell it and enjoy the moment for a complete experience. Almost impossible not to feel the sensations that this drink promotes in the sensory and olfactory memory, isn’t it ?!
Coffee is one of the most consumed drinks in the world, but have you ever stopped to think about how coffee got its start?
There are several contextualizations about the beginning of coffee, however, they all start from the same principle “An Ethiopian pastor, called Kaldi, realized that there was something different about the plants in the region. He had fed his goats with shrubs and foliage that had a reddish-yellow fruit and noticed that the animals became more lively and energetic as they chewed the fruits. Kaldi took the seeds to the Monk. The religious, soon showed curiosity and decided to prepare an infusion with the plants and fruits. As soon as he consumed the preparation, he found that the plants caused a certain stirring. Considering the positive effects, the monk started to consume the preparation of the reddish fruits on the nights of prayer. ” Guigo Zonta – Giulietta Cafés.
Still, according to records they point out that coffee started 575 AD After that it spread to other countries. The plant was the subject of many conflicts due to interest in antiquity. And today, coffee is consumed by a large portion of the population.
The Grão Gourmet website points out that “ Brazil is the world’s largest producer of Arabica coffee (46 million bags, estimated in 2018), followed by Colombia (14.5 million bags).
But, in addition to having a good acceptance of coffee, did you know that it has beneficial functionalities in the body?
A survey conducted in the United States, by NHANES (National Health and Nutrition Survey of the United States), showed that coffee acts with a protective effect against the development of diseases, such as Alzheimer’s, Parkinson’s and Diabetes. At least three cups of the drink a day can reduce the risk of developing these diseases by up to 50%. (Katiguá).
And that’s where functional cafes come in
Inspired by traditional coffee, its benefits and public adoration, there is a branch that is Functional Coffee, which is a drink composed of components rich in nutrients, minerals and vitamins. Aiming to assist on several fronts, such as: accelerating metabolism, enhancing cognition, promoting greater attention and focus, thermogenic action, among other factors.
Increasingly, people look for healthy habits and resort to supplementation to help with the lack of nutrients in the body.
According to Euromonitor the world market for food supplements is almost 110 billion dollars and in 2019, there was a 7% growth in the segment.
In view of these data, we see a highly promising market together with the new era of healthy. And why not invest in a product line with your own brand? That would be wonderful to see your product on the shelf and be successful on your journey. Ah, but if you don’t know where to start, don’t worry, we’ve created some material that will help you get started!
