{"id":1675,"date":"2021-01-07T16:43:46","date_gmt":"2021-01-07T19:43:46","guid":{"rendered":"https:\/\/hile.com.br\/en\/?p=1675"},"modified":"2021-01-07T16:43:46","modified_gmt":"2021-01-07T19:43:46","slug":"functional-coffees-a-growing-market","status":"publish","type":"post","link":"https:\/\/hile.com.br\/en\/functional-coffees-a-growing-market\/","title":{"rendered":"Functional Coffees: A growing market"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">Please, before you start reading, grab a warm cup of coffee, smell it and enjoy the moment for a complete experience. Almost impossible not to feel the sensations that this drink promotes in the sensory and olfactory memory, isn&#8217;t it ?!<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">Coffee is one of the most consumed drinks in the world, but have you ever stopped to think about how coffee got its start?<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">There are several contextualizations about the beginning of coffee, however, they all start from the same principle \u201cAn Ethiopian pastor, called Kaldi, realized that there was something different about the plants in the region. He had fed his goats with shrubs and foliage that had a reddish-yellow fruit and noticed that the animals became more lively and energetic as they chewed the fruits. Kaldi took the seeds to the Monk. The religious, soon showed curiosity and decided to prepare an infusion with the plants and fruits. As soon as he consumed the preparation, he found that the plants caused a certain stirring. Considering the positive effects, the monk started to consume the preparation of the reddish fruits on the nights of prayer. \u201d <\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">Guigo Zonta &#8211; Giulietta Caf\u00e9s.<\/span><\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">Still, according to records they point out that coffee started 575 AD After that it spread to other countries. The plant was the subject of many conflicts due to interest in antiquity. And today, coffee is consumed by a large portion of the population.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">The Gr\u00e3o Gourmet website points out that \u201c <\/span><\/span><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">Brazil is the world&#8217;s largest producer of Arabica coffee (46 million bags, estimated in 2018), followed by Colombia (14.5 million bags).<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><span style=\"vertical-align: inherit;\">But, in addition to having a good acceptance of coffee, did you know that it has beneficial functionalities in the body?\u00a0<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">A survey conducted in the United States, by NHANES (National Health and Nutrition Survey of the United States), showed that coffee acts with a protective effect against the development of diseases, such as Alzheimer&#8217;s, Parkinson&#8217;s and Diabetes. At least three cups of the drink a day can reduce the risk of developing these diseases by up to 50%. <\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">(Katigu\u00e1).<\/span><\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/contato.hile.com.br\/checklist-empreender\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-1948\" src=\"https:\/\/hile.com.br\/wp-content\/uploads\/E-book-Empreenda-no-mercado-de-suplementos-alimentares-comecando-do-zero-1-800x133.png\" alt=\"\" width=\"800\" height=\"133\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b><span style=\"vertical-align: inherit;\">And that&#8217;s where functional cafes come in<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">Inspired by traditional coffee, its benefits and public adoration, there is a branch that is Functional Coffee, which is a drink composed of components rich in nutrients, minerals and vitamins. Aiming to assist on several fronts, such as: accelerating metabolism, enhancing cognition, promoting greater attention and focus, thermogenic action, among other factors.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">Increasingly, people look for healthy habits and resort to supplementation to help with the lack of nutrients in the body.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">According to Euromonitor the world market for food supplements is almost 110 billion dollars and in 2019, there was a 7% growth in the segment.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">In view of these data, we see a highly promising market together with the new era of healthy. And why not invest in a product line with your own brand? That would be wonderful to see your product on the shelf and be <\/span><strong><a href=\"https:\/\/hile.com.br\/5-passos-para-abrir-um-negocio-de-sucesso\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">successful<\/span><\/a><\/strong><span style=\"vertical-align: inherit;\"> on your journey. Ah, but if you don\u2019t know where to start, don\u2019t worry, we\u2019ve created some <\/span><\/span><strong><a href=\"https:\/\/contato.hile.com.br\/cafe-funcional\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">material<\/span><\/a><\/strong><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"> that will help you get started!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Please, before you start reading, grab a warm cup of coffee, smell it and enjoy the moment for a complete experience. Almost impossible not to feel the sensations that this drink promotes in the sensory and olfactory memory, isn&#8217;t it ?! Coffee is one of the most consumed drinks in the world, but have you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3,4,1],"tags":[45,37,35,46],"class_list":["post-1675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news-hile","category-outsourcing","tag-functional-coffee","tag-outsourcing","tag-private-label","tag-rising-market"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Functional Coffees: A growing market &#8211; Hil\u00ea<\/title>\n<meta name=\"description\" content=\"Saia na frente e fique ligado nas tend\u00eancias para o mercado de suplementos e produtos naturais, al\u00e9m das novidades em produtos e servi\u00e7os dispon\u00edveis na Hil\u00ea Terceiriza\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hile.com.br\/en\/functional-coffees-a-growing-market\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Functional Coffees: A growing market &#8211; 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